Emarketing requirements in the specialized sports medicine centers of the Ministry of Youth and Sports

Document Type : Original Article

Authors

1 Department of Sports Administration - Physical Education

2 Assistant Professor, Department of Sports Administration and Recreation, Faculty of Physical Education for Girls, Helwan University

3 قسم الادارة الرياضيه والترويح کلية التربية الرياضيه للبنات جامعة حلوان

Abstract

This study was conducted to identify the requirements of the electronic Shuwaiq in the specialized centers for sports medicine at the Ministry of Youth and Sports on a pilot sample of 20 individuals and a basic sample of 113 individuals from administrative and technical cadres and sports specialists treated in the specialized centers for sports medicine and its departments in various governorates of the Arab Republic of Egypt, and the researcher used the descriptive approach. In the survey and analytical method, the researcher used the questionnaire as a tool to collect data designed by the researcher, and one of the most important results is that e-marketing is important for easy communication with sports medicine centers and units through its website, as it contributes to the distinction of its services to a high degree with a relative weight of 97.6%), and one of the most important recommendations is the need to provide requirements The basic and infrastructure of devices and equipment in sports medicine centers, which helps in providing e-marketing service to the fullest.

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